Ad Messenger The Power of Scroll

The power of scroll

Mobile advertising with: More attention, More engagement, More clicks

The power of scroll

Mobile advertising with: More attention, More engagement, More clicks

The mobile challenge

Audiences see thousands of ads on mobile daily, but most display ads are too difficult to read or just annoying rendering them ineffective
admessenger

The mobile challenge

Audiences see thousands of ads on mobile daily, but most display ads are too difficult to read or just annoying rendering them ineffective

admessenger
Ad Messenger The Solution

The solution

Admessages mimic scrolling news alerts, therefore:

The solution

Admessages mimic scrolling news alerts, therefore:

Why scrolling works?

“Scrolling text attracts longer fixation durations than static text…”

“Because the words eventually move out of the field of view, the inability to reinspect increases the linguistic processing of words during the first pass inspection” – (Valsecchi et al., 2013)

Why scrolling works?

“Scrolling text attracts longer fixation durations than static text…”

“Because the words eventually move out of the field of view, the inability to reinspect increases the linguistic processing of words during the first pass inspection” – (Valsecchi et al., 2013)

Powerful features

Performance - the power of scroll

3x times the engagement of standard mobile display signifies greater relevance at greatly reduced CPCs.

Powerful GPS driven location targeting

Admessenger uses the most accurate location targeting available – GPS, to deliver your campaign precisely within your chosen area.

Ad Messenger
Create and deliver your campaign in just 5 minutes

No time consuming or costly creative required. Just write your offer in 140 characters and add your logo or image…that’s it!

Powerful Audience
Targeting

Our technology allows you to put your message in front of the right people reading content relevant to your business.

Performance - the power of scroll

3x times the engagement of standard mobile display signifies greater relevance at greatly reduced CPCs.

Powerful GPS driven location targeting

Admessenger uses the most accurate location targeting available – GPS, to deliver your campaign precisely within your chosen area.

Ad Messenger
Create and deliver your campaign in just 5 minutes

No time consuming or costly creative required. Just write your offer in 140 characters and add your logo or image…that’s it!

Powerful Audience
Targeting

Our technology allows you to put your message in front of the right people reading content relevant to your business.

Ad Messenger Best in class reporting system

Best in class reporting system

So many digital platforms present their campaign results in a boring and confusing manner. Admessenger reports are user friendly and accessible.

We report impressions and clicks by time of the day and day of the week.

We even feature heatmaps and cumulative ad exposure times.

Ad Messenger Best in class reporting system

Best in class reporting system

So many digital platforms present their campaign results in a boring and confusing manner. Admessenger reports are user friendly and accessible.

We report impressions and clicks by time of the day and day of the week.

We even feature heatmaps and cumulative ad exposure times.

See how easy it is - Build your own Demo in minutes!

Admessages are so simple to create. There’s no time consuming or costly creative. Just write your message of up to 140 characters, add your logo…that’s it! And, if you really want your Admessage to burst out from the page you can customise your colours to match your brand and even add emojis.

Try creating your own Admessage demo by hitting the button below.

See how easy it is - Build your own Demo in minutes!

Admessages are so simple to create. There’s no time consuming or costly creative. Just write your message of up to 140 characters, add your logo…that’s it! And, if you really want your Admessage to burst out from the page you can customise your colours to match your brand and even add emojis.

Try creating your own Admessage demo by hitting the button below.

Case Studies

Esso Retail

Objective:

Drive awareness of improved Petrol Stations to support underperforming locations.

Strategy:

Targeting of motorists within a tightly defined geo surrounding specific petrol stations.

Utilising tap to map functionality to hi-light locations.

Results:

3.3m impressions were delivered across 8 locations generating over 28,000 map views to find improved sites.

Ad Messenger Results
Ad Messenger Results

Mendip Conservatories

Objective:

Drive awareness of April 10% off promotion to boost organic enquiries.
Drive direct leads via online enquiry form.

Strategy:

Targeting comprised multiple Admessenger Intelligence targeting packages including: Prospecting, Home & Garden, Home Improvement and Outdoor structures.

A conversion pixel was placed on their enquiry submission confirmation page to accurately track and optimize for Lead generation.

Results:

The campaign delivered 67 Leads from which 8 sales were generated, resulting in an excellent ROI. An exceptional ctr of 1.05% shows the campaign effectively engaged the target audience.

Ad Messenger results
Ad Messenger Results

NHS Trust Recruitment

Objective:

Drive attendance of their nurses recruitment day

Strategy:

Target 25+ adults within 16 miles of the Rochdale and Oldham areas.

Results:

4,296 people tapped on the AdMessage that’s an impressive 1.3% CTR. Before using Admessenger typical open day attendance was 15-20. During Admessenger activity attendance rose to over 90.

Ad Messenger Results
Ad Messenger Results

Stonewater Homes

Objective:

Raise awareness of new developments amongst those currently in the private rental sector.

Strategy:

Target first time buyers market by delivering Admessages to a data segment focused on 25-50s currently renting in the private sector.

Geo-targeted to areas surrounding the new developments.

Results:

1,200,000 Admessages delivered across 8 weeks achieving a ctr of 1.0%, 3x above the industry average.

Ad Messenger Results
Ad Messenger Results

Infiniti Q30

Objective:

Infiniti wanted to increase awareness of their Q30 deal and drive sales enquiries.

Strategy:

Target relevant audiences across Reading, Birmingham, Liverpool, Leeds and Glasgow.

Results:

“From going live on 27th December, it was like turning a switch on. Our web traffic instantly shot up and maintained an all-time high level throughout the campaign. The results were incredible: out of the 33,000 web visits over 22,000 were generated by AdMessenger. At the bottom line, this played a huge role in the sale delivering 294% of target. This is a fantastic tool for conquest activity!”

Ad Messenger Results
Ad Messenger Results

What our customers say

The simplicity of the Ad Messenger format meant it was easy for the local teams to adopt

Mike Dee

Digital Commercial Manager

Ad Messenger

Admessenger is quick and efficient to set up. Your client’s message is delivering within half an hour!

Paul Mitchard

Head of Operations

Ad Messenger

Admessenger is delivering significantly stronger click through rates for our clients than standard mobile ad units

Ger Toher

Chief Commercial Officer

Ad Messenger

The simplicity of the Ad Messenger format meant it was easy for the local teams to adopt

Mike Dee

Digital Commercial Manager

Ad Messenger

Admessenger is quick and efficient to set up. Your client’s message is delivering within half an hour!

Paul Mitchard

Head of Operations

Ad Messenger

Admessenger is delivering significantly stronger click through rates for our clients than standard mobile ad units

Ger Toher

Chief Commercial Officer

Ad Messenger