Data Driven Targeting – Home & Property Audiences

Looking for inspiration?  Want to offer more effective Admessenger campaigns to your advertisers? In this blog we explore how we can use our exclusive property data partnership with Twenty Ci to deliver highly targeted campaigns.

Targeting Landlords

First, let’s look at changes that are going to affect the rental market. From 2025, all rental properties with new tenancies must have an EPC rating of at least C. Why is this important for advertisers? There’s a whole range of advertisers that have an interest in targeting landlords. For example:

  • Councils who want to remind landlords of their new obligations.
  • Energy efficiency companies who carry out insulation work.
  • Specialist surveyors who will need to approve work.
 
How do we target Landlords?

Through our exclusive partnership with property data specialists – Twenty Ci we can identify a landlords permanent address. Using our GPS driven geo targeting we can serve admessages within close proximity to these addresses. We’re able to further refine these audiences by:

  • Location of tenanted properties
  • Rental property characteristics
  • Property Values
 
Targeting people looking to move – House Builder case study

Our recent campaign for Hill Residential set out to raise awareness of their “Hawthorns” development.  We targeted Premovers identified by TwentyCi close to the development.

By installing beacons on their landing page we were able to track leads and sales generated from those clicking on the admessge and those who viewed the ad and visited the site later to make an enquiry.

Results from initial 50,000 impressions

Enquiries: 214
Viewings booked: 6 

 
Home Improvement & Maintenance

Our property data ensures you only target owner occupied homes. To maximise the effectiveness of your client’s budget we can exclude homes that already have an attribute such as solar panels, conservatories,  etc. Or, include homes that have back gardens for patio, home office or shed companies.

We can identify over 200 property characteristics that your advertisers can target or exclude. This is relevant for a range of advertisers including: 

  • Conservatories, replacement doors & windows
  • Solar Power installers
  • Builders – Extensions
  • Electric car chargers
  • New driveways & Patios
  • Floors & Carpets
  • Blinds & Curtains
  • Damproof & Render
  • Gardens & Lawns

 

Download our full guide to target property audiences

 

Related articles